Curious how I used email marketing to help grow my Etsy printables business by almost 400% in a matter of weeks? Today I am going to share exactly how I created a value driven opt-in to drive prospective buyers to my email list and then what I did to convert them from cold prospect to converted customer.
What Is Email Marketing & Why Is It Important
Email Marketing is a form of digital marketing where you promote and advertise your business via email. I know what you’re thinking: “Email Marketing is sooo 2008; no one reads promotional emails anymore, right?”
According to Oberlo, there is a seriously lucrative opportunity behind utilizing email marketing where every $1 you spend on email marketing, you make an ROI of $42; that’s pretty incredible if you ask me. Not to mention, 82% of promotional emails get opened!
Okay- so why is it important? Email Marketing is a great way to drive organic traffic to your Etsy shop while building rapport with your clients. If you’re looking for a way to stand out online, convert more shop visitors and to position yourself as the authority in your niche, email marketing is a great (and free) way to do so.
How Do I Get Subscribers
There are a few things we need to discuss before we dive into this. First - it is AGAINST Etsy policy to take the email addresses of your customers and add them to your email marketing list. Customers MUST specifically opt-in to be on your mailing list.
There are many ways to do this, you can set up a free integration between an email marketing service, like aWeber, and Etsy - where the email marketing service provider provides an option to customers to opt in as they are going through the buying process. You can also have a freebie or opt-in available on your shop page. I have this available on my shop banner, in my shop photos for every single listing as well as in my listing descriptions.
Teach me, Amy
If you’re ready to get started using email marketing for your Etsy shop, the first thing you want to do is select an email marketing provider. I personally use Wix because it’s super user friendly and it is my website, blog and email marketing service provider all in one. You can check out Wix for free by clicking HERE. You can also try aWeber- which is another great service and is free as well. aWeber allows you to integrate to Etsy but it ONLY does email marketing. You can check out aWeber HERE.
Once you sign up for an email marketing service, it’s time to figure out HOW you’re going to attract people to subscribe to it. The best way to do that is through creating some sort of freebie or opt-in. This can be anything that your ideal customer would find value in.
Let’s Talk About Examples:
If you’re a wellness coach who sells wellness digital products, your freebie could be a wellness checklist or a free meal plan
If you sell bridal shower printables, you could provide a free bridal shower digital checklist or printable “thank you card”
If you’re a business coach who helps people with logos or templates, you could provide a free template or planner
Think about what your customer would love and create that for them FOR FREE in exchange for their email address.
After you create this, you can promote your opt in throughout your shop and set it up to automatically initiate your sales funnel.
Let’s Talk It Through
Let’s review a real life example of putting this in action. Let’s say that you sell printable wall-art for nurseries and you want to use email marketing to drive more sales and create brand awareness. You could create a free nursery checklist for parents and promote it in each of your listings (in the description and as a photo) as well as in your shop details. Once people sign up for the free checklist, you can set up a weekly email newsletter focused on educating, inspiring and entertaining them. This builds trust with your audience and helps YOU to set yourself apart online.
If you want to check out a tutorial of how I created my own Etsy Beginner’s Guide Freebie- check out this video by clicking HERE.
As always, if you have an Etsy shop, throw it down below for a chance to get entered into a contest to win a FREE shop audit.
If you’re curious about creating passive income on Etsy with digital or printable products, check out my Etsy Success Guide; a 27 page step by step workbook that goes over ALL the details!
BLOG MORE RESOURCES:
📳 RESOURCES 📳
▪️ FREE: Etsy Printables Shop Starters Guide-
▪️ Best Selling Etsy Printables Success 27+ Page Workbook: How To Create A Printables Etsy Shop, Etsy Shop Planner, Etsy Business Guide
▪️ Etsy Income Report- 386% Sales Increase: Etsy Income Report: July 2021 (386% Sales Increase!)
▪️ How to Sell Printables On Etsy: How To Create Printables To Sell On Etsy - Design Tutorial
▪️ Get Canva For Free: https://bit.ly/36YsqmS
▪️ Access to THOUSANDS of (legit) WFH Jobs: Find Remote Work From Home & Flexible Jobs | FlexJobs
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